PLEA Network

26 September 2017, The Conversation, How TV weather presenters can improve public understanding of climate change. A recent Monash University study of TV weather presenters has found a strong interest from free-to-air presenters in including climate change information in their bulletins. The strongest trends in the survey, which had a 46% response rate, included: + 97% of respondents thought climate change is happening;  + 97% of respondents believed viewers had either “strong trust” or “moderate trust” in them as a reliable source of weather information; + 91% of respondents were comfortable with presenting local historical climate statistics, and just under 70% were comfortable with future local climate projections; and + 97% of respondents thought their audiences would be interested in learning about the impacts of climate change. According to several analyses of where Australians get their news, in the age of ubiquitous social media TV is still the single largest news source. These three factors – trust, the impartial nature of weather, and Australian’s enthusiasm for the weather – puts TV presenters in an ideal position to present climate information. Such has been the experience in the US, where the Centre for Climate Change Communication together with Climate Matters have partnered with more than 350 TV weathercasters to present simple, easy-to-process factual climate information. In the US it is about mainstreaming climate information as factual content delivered by trusted sources. The Climate Matters program found TV audiences value climate information the more locally based it was. Read More here