What you will find on this page: knowledge vs understanding (video); when facts are not just facts (video); Comedy & climate change (video); PLEASE stop talking about the environment (video); book excerpt – why we are wired to ignore climate change; book trailer (video); How to talk to a climate change denier (video); ideas for digging our way out of this hole; Climate Access publication -The Preparation Frame; New Guide: Communicating effectively with the centre-right; human psychology and why don’t “they” get it?; door-knocking on climate guide; talking to the right (video); election guide; engaging centre-right; religious leaders speak out; brightsiding; echo chambers; latest news; latest opinion poll; key information & resource sites
Complexity of turning knowledge into understanding
For a person to change their behaviour a critical light bulb moment is needed when knowledge becomes understanding. Watch this video for an excellent example of why knowledge does not necessarily equal understanding, and why it may be so hard for people to change their inbuilt biases.
When the facts are not just the facts!
6 March 2017, The Conversation: The paradox of science communication … “Never have human societies known so much about mitigating the dangers they faced but agreed so little about what they collectively know,” writes Yale law professor Dan Kahan, a leading researcher in the science of science communication. Read more here
PLEASE Stop Talking About the Environment!
The dangers of framing climate change as an environmental issue and why this does not speak to peoples real concerns.
August 2014, Excerpt from Don’t Even Think About It: Why Our Brains Are Wired to Ignore Climate Change, George Marshall
Chapter 41: Why We Are Wired to Ignore Climate Change… “And Why We Are Wired to Take Action Through our long evolution, we have inherited fundamental and universal cognitive wiring that shapes the way that we see the world and interpret threats and that motivates us to act on them. Without doubt, climate change has qualities that play poorly to these innate tendencies. It is complex, unfamiliar, slow moving, invisible, and inter-generational. Of all the possible combinations of loss and gain, climate change contains the most challenging: requiring certain short-term loss in order to mitigate against an uncertain longer-term loss. Climate change also challenges and reverses some deeply held assumptions. We are told that the way of life that we associate with our comfort and the protection of our families is now a menace; that gases we have believed to be benign are now poisonous; that our familiar environment is becoming dangerous and uncertain. Our social intelligence is well attuned to keeping track of debts and favors, and ensuring equitable distribution of gains and losses. Climate change poses a major challenge here too, with all solutions requiring that rival social groups agree on a distribution of losses and thereafter the allocation of a greatly diminished shared atmospheric commons.” To read more access Climate Conviction website here
Trailer for Don’t Even Think About It: Why Our Brains Are Wired to Ignore Climate Change
How to Talk to a Climate Change Denier
To date 19,000 people have watched this twenty minute video on how to talk about climate change with someone who is still unconvinced (they are called a ‘denier’ because this is the standard search phrase). It draws on many of the arguments in the book, including the need to find common values and speak with respect. The evidence behind it is provided on the TalkingClimate website.
To access more video presentation featuring George Marshall go here
Another Excerpt: Chapter 42. In a Nutshell: Some Personal and Highly Biased Ideas for Digging Our Way Out of This Hole

To create proximity we need to EMPHASIZE THAT CLIMATE CHANGE IS HAPPENING HERE AND NOW. In particular, we should BE WARY OF CREATING DISTANCE…….. There is therefore a potential to express climate change as an opportunity to RESTORE PAST LOSS, whether it is social (lost community, values, purpose) or environmental (lost ecosystems, species, or beauty)….We are very well adapted to respond to immediate threats but slow to accommodate moving change. Climate change is a process, not an event, so it requires that we RECOGNIZE MOMENTS OF PROXIMITY that can demand attention….Sometimes the act of CREATING THE SYMBOLIC MOMENT is far more important than its overall relevance……… the best option for building conviction lies with providing the information for trusted local communicators to OPEN UP A CONVERSATION ABOUT LONG-TERM PREPAREDNESS… we need to remember that not everyone wants to protect the status quo, especially if they are already struggling against economic and social injustice. So we need a NARRATIVE OF POSITIVE CHANGE…..People form their response to the narratives, not the science, and so it always needs to FOLLOW NARRATIVE RULES, WITH RECOGNIZEABLE ACTORS, MOTIVES, CAUSES, AND EFFECTS. People will be inclined to follow the most compelling narrative, so be careful: DON’T LET THE NARRATIVE TAKE OVER the way we think or talk about it….Most of the factors that enable us to ignore climate change derive from attempts to limit its meaning; that it is an environmental issue, a threat or an opportunity (but not both), a wellhead problem or a tailpipe problem (but not both). So, RESIST SIMPLE FRAMINGS and BE OPEN TO NEW MEANINGS…..We all need to ENSURE THAT A WIDE RANGE OF SOLUTIONS IS CONSTANTLY UNDER REVIEW — a process that planners call iterative risk management…. NEVER ACCEPT YOUR OPPONENT’S FRAMES — “don’t negate them, or repeat them, or structure your arguments to counter them.”… BE CAREFUL THAT ENEMY NARRATIVES DO NOT FUEL DIVISION…..for example CREATE A HEROIC QUEST in which the enemy may be our internal weaknesses rather than an outside group….Overall, we need to BUILD A NARRATIVE OF COOPERATION that can bring people together around a common cause. This should STRESS COOPERATION NOT UNITY … ACCEPT THE SPECTRUM OF APPROACHES with radical protesters, lobbyists, policy makers, and multiple different sectors, all pushing in the same direction if not with the same detailed objectives….In the way that we tell the climate change story, we need to BE HONEST ABOUT THE DANGER — but remember that this will only motivate people if they hear it from trusted communicators and can see opportunities for action and change. ENCOURAGE POSITIVE VISIONS, but remember that these may carry social cues that may repel others. The bright side technocratic future vision, for example, is elitist and materialistic, and alienates those who already feel disenfranchised…..” For the details and more suggestions access full excerpt here
But what do climate scientists say?
Climate Access publication: The Preparation Frame
A Guide to Building Understanding of Climate Impacts and Engagement in Solutions. A communications and engagement guide from Climate Access on how to break the manufactured scientific uncertainty debate with a focus on climate impacts and solutions. Access publication here This link will also provide other publications to peruse
March 2016, Climate Outreach, New Guide: Communicating effectively with the centre-right
Download the report NOTE: The above guide is from a British perspective but should relate well to the Australian context.
Human psychology or why don’t “they” get it?
“Societies must be motivated and empowered to adopt the needed changes. for that, the public must be able to interpret and respond to often bewildering scientific, technological, and economic information. …This guide powerfully details many of the biases and barriers to scientific communication and information processing. It offers a tool—in combination with rigorous science, innovative engineering, and effective policy design—to help our societies take the pivotal actions needed to respond with urgency and accuracy to one of the greatest challenges ever faced by humanity: global-scale, human-induced environmental threats, of which the most complex and far reaching is climate change.” —Jeffrey Sachs, Director, the earth institute, Columbia University. Click on booklet image to open
Talking climate change with conservatives: UK election 2015
The video above, comes from COIN (Climate Outreach & Information Network UK). George Marshall is the co-founder of COIN and I have found his perspective and balanced way of presenting an excellent resource in answering “Why they don’t get it?” and what to do about it. Even though the Election Guide has the UK election focus I thought it could easily be adapted to the Australian context.
The COIN Election Guide is intended for communicators and campaigners from across the political spectrum who would like to learn new ways of talking about climate change in ways that resonate with centre-right voters, particularly in the context of an election. I think it has value even with no elections in sight at present. It explores the following: What the centre-right thinks about climate change; Centre-right values and finding the right words; 4 narratives that can work with the centre-right; establishing communicator trust; what not to say; election tips. Access Election Guide here
Engaging with the centre-right
13 June 2013, COIN’s ground breaking report presents the evidence for more effectively engaging centre-right citizens around climate change. It argues that if climate change is to break out of its ‘left wing ghetto’, it must be communicated in a way that resonates with the values of the centre-right – and offers four narratives for bringing climate change into the mainstream. This report takes the first steps towards developing a better understanding of how to engage centre-right citizens on climate change. At the end of 2012, a roundtable meeting with some of the UK’s leading experts on communicating climate change to centre-right audiences was convened. In the words of one meeting participant, climate change must break out of its left-wing ghetto in order for a new, meaningful conversation with the centre -right to begin. Access Report here
Religious leaders finally speaking out
18 August 2015, The Carbon Brief, Islamic climate declaration calls for fossil fuel phase out. Islamic scholars from around the world have endorsed a declaration calling on nations to phase out greenhouse gas emissions and switch to 100% renewable energy. The Islamic Declaration on Climate Change will be seen as the religion’s major contribution ahead of the UN climate talks in Paris this December. Released during a two-day symposium on Islam and climate change in Istanbul, the declaration lays out why Muslims should be concerned about the planet, and sets out a series of demands to world leaders and the business community. It is the second major intervention to have emerged from the faith community this year, after Pope Francis released his encyclical on climate change and the environment in June. Writing the declaration. The process of drafting the declaration began around six months ago. A team of five Islamic scholars were involved in crafting the initial document. Read More here
18 June, The Guardian, The Pope’s encyclical on climate change: Eight things we learned from the pope’s climate change encyclical. From calling on rich countries to pay their social debt to his thoughts on GM food and UN climate talks, here are the top highlights. Pope Francis has called on global leaders and individuals to dedicate themselves to curbing climate change and ending policies and personal habits that are destroying the planet. Pope Francis has released an unprecedented encyclical on climate change and the environment. The 180-page document calls on rich nations to pay their “grave social debt” to poorer countries and lambasts the UN climate talks for a lack of progress. Here are eight things we learned: Read More here
15 July 2015, Climate News Network, Muslim scholars say climate change poses dire threat: Islamic declaration adds to growing pressure religious leaders are exerting on richer nations to reduce the burden they are putting on the Earth’s climate. Human beings could cause the ending of life on the planet, says a group of Islamic scholars − and countries round the world, particularly the rich ones, must face up to their responsibilities. Climate change, they say, is induced by human beings: “As we are woven into the fabric of the natural world, its gifts are for us to savour – but we have abused these gifts to the extent that climate change is upon us.” The views of the scholars – some of the strongest yet expressed on climate from within the Muslim community – are contained in a draft declaration on climate change to be launched officially at a major Islamic symposium in Istanbul in mid-August. Read More here
Brightsiding climate is a bad strategy: Is all “good news” and no “bad news” a good climate action and communications strategy? This analysis finds that the answer is a resounding “no”. “Always look on the bright side of life”: Bright-siding climate advocacy and its consequences. Most climate advocacy and campaigning appears to assume that as long as you tell a positive story and move “in the right direction”, it doesn’t matter if people understand or agree about the problem. It’s all about selling “good news” and not mentioning “bad news”. This is how the Obama administration, Australia’s Labor government, the Say Yes campaign and many national climate advocacy organisations worked in 2011. Click on image for more
An interesting “brightsiding example – Sustainia
Politicians living in echo chambers
27 May, Climate Progress: If You have Wondered Why So Many Politicians Deny Climate Change, Science Has Your Answer. Scientists have known for a long time what’s causing current climate change. What’s been less clear is why so many U.S. politicians are not listening. Sure, there’s been falsely balanced media coverage of climate science. And there are both financial and ideological incentives to deny that carbon emissions are causing the phenomenon. But according to new research published in Nature Climate Change, there’s at least one statistically proven reason why more than 56 percent of Congressional Republicans deny climate change: echo chambers. Read More here View full research article here
Latest News 11 April 2016, Springer Link, Significant implications of permafrost thawing for climate change control. Large amounts of carbon are stored as permafrost within the Arctic and sub-Arctic regions. As permafrost thaws due to climate warming, carbon dioxide and methane are released. Recent studies indicate that the pool of carbon susceptible to future thaw is higher than was previously thought and that more carbon could be released by 2100, even under low emission pathways. We use an integrated model of the climate and the economy to study how including these new estimates influence the control of climate change to levels that will likely keep the temperature increase below 2 °C (radiative forcing of 2.6 Wm−2). According to our simulations, the fossil fuel and industrial CO2 emissions need to peak 5–10 years earlier and the carbon budget needs to be reduced by 6–17 % to offset this additional source of warming. The required increase in carbon price implies a 6–21 % higher mitigation cost to society compared to a situation where emissions from permafrost are not considered. Including other positive climate feedbacks, currently not accounted for in integrated assessment models, could further increase these numbers. Read More here 7 April 2016, Carbon Brief, Analysis: the ‘highly unusual’ behaviour of Arctic sea ice in 2016. The decline of Arctic sea ice is already setting records in 2016, with the winter peak in March clocking in as the lowest since satellite records began, scientists say. A new and fuller summary of this year’s Arctic winter by the US National Snow and Ice Data Centre (NSIDC) confirms the preliminary announcement last week that sea icereached its annual maximum extent on 24 March this year. Covering an area of 14.52m square kilometers, this year’s peak winter extent is a shade smaller than the previous record low set in 2015. But the new NSIDC report adds a lot more detail about what it calls a “highly unusual” and “most interesting” Arctic winter. With abnormally warm conditions right across the Arctic, some regions experienced temperatures 4-8C higher than average. While this meant slower ice growth in some places, in others it caused a dramatic thinning by 30cm in one week, according to early model results. Reaching a peak Arctic sea ice ebbs and flows with the seasons, reaching a maximum extent for the year in February or March and a minimum in September, at the end of the summer melt period. This year, scientists were still waiting expectantly at the end of March, explains the NSIDC report: “Very early in the month, extent declined, raising anticipation that an early maximum had been reached. However, after a period of little change, extent slowly rose again, reaching the seasonal maximum on March 24.” As late as a week ago, scientists still hadn’t ruled out the possibility of a late season surge. But sea ice extent has dropped off quite a bit since then, suggesting the peak has been and gone. You can see this year’s sea ice behaviour in the graph below from NSIDC, which shows sea ice extent over the 2015/6 winter (blue line) up to 3 April compared to previous years. Read More here 7 April 2016, Energy Post, Wind and solar’s Achilles heel: what the methane meltdown at Porter Ranch means for the energy transition. Utitlity-scale wind and solar power are typically backed up on-site by gas peakers, or backed up indirectly by gas-fired power plants. These gas plants lead to significant greenhouse gas emissions in the form of methane. So at what point does a renewable-plus-gas combination become worse for the climate than coal-fired power? Mike Conley and Tim Maloney, long-time members of the Thorium Energy Alliance, have calculated what they call a “Worth-It Treshold” that gives the answer. And they conclude as things stand, natural gas isn’t a bridge to a sustainable future.“We need about 3,000 feet of altitude, we need flat land, we need 300 days of sunlight, and we need to be near a gas pipe. Because for all of these big utility-scale solar plants – whether it’s wind or solar – everybody is looking at gas as the supplementary fuel. The plants that we’re building, the wind plants and the solar plants, are gas plants.” 1– Robert F. Kennedy, Jr. Environmental activist, Member of the board of Bright Source, developers of the Ivanpah Solar Station, Nevada, a 392 MW (peak) concentrated solar plant. Part One Natural Gas – the polite term for methane The methane leak in the Los Angeles suburb of Porter Ranch is America’s worst environmental disaster since the 2010 Deepwater Horizon oil spill in the Gulf of Mexico. But even more troubling is the larger issue of “fugitive” methane, and what it means for our growing reliance on wind and solar energy. Burning methane for energy produces about half the CO2 of coal, which is a good thing. But fugitive methane – the gas that leaks before it can be burned – is a powerful greenhouse gas, with 84X the Global Warming Potential (GWP) of CO2. The big idea behind wind and solar farms is to fight global warming by reducing greenhouse gases. But since most of a farm’s power is actually generated by gas, the rationale for a massive build-out of utility-scale wind and solar hinges on the issue of fugitive methane. That rationale just had a major meltdown at Porter Ranch. Read More here 5 April 2016, The Conversation, What to do when machines take our jobs? Give everyone free money for doing nothing. It was Groucho Marx who said, “While money can’t buy happiness, it certainly lets you choose your own form of misery.” Quite true, but what if there’s no money coming in from work because your job’s been taken over by a machine? Low wage earners appear to be most at risk from automation. In February 2016, the Council of Economic Advisers (an agency within the Executive Office of the US President) issued an alarming report predicting that an 80% or greater chance exists for people on basic incomes of US$20 per hour or less to be made redundant by smart machines in the foreseeable future. After them come the mid-range workers. Clearly, we need strategies to address any job losses arising though increases in automation. Theoretically, just about any job that can be described as a process could be done by a computer-controlled machine. In practice though, many employers will decide that keeping a human in a job is preferable to automating it. These are jobs that involve some degree of empathy. Imagine telling a robot doctor what ails you in response to “please state the nature of your medical emergency”. Free money for all – seriously? But what about those people whose jobs are lost to automation? What if new jobs aren’t created to replace them? What are they to do if they can’t earn a living anymore? This time it’s Karl Marx, not Groucho, who comes to mind with the idea of giving people a universal basic income (UBI). This is raised as a possible remedy to any misery caused by rising unemployment from job automation. Put simply, a UBI is a pump-priming minimum income that is unconditionally granted to all on an individual basis, without any means test or work requirement. It eliminates the poverty traps that the poor fall into when welfare payments have many conditions and are administered by large and inflexible bureaucracies. Read More here End Latest News To view opinion poll results go here: countries doing enough on climate change; carbon emissions; Key Information and Resource Sites CLIMATE OUTREACH (formally known as COIN – Climate Outreach & Information Network UK: Their work on climate change communication gathers the best research evidence and translates it into practical guides. With a comprehensive and frequently updated database of academic papers, a regular newsletter, and a blog featuring comment and analysis from climate change communication experts, it is the gateway which ensures academics and practitioners get the most from climate change communication research.To access their resource page go here Australian Religious Response to Climate Change: ARRCC is a multi-faith, member-based organisation of people from around Australia who are committed to taking action on climate change. We bring together representatives from all the major faith traditions to work together in addressing climate change. Climate Denial: This is George Marshall’s blog that explores the topic of the psychology of climate change denial – with observations and anecdotes about our weird and disturbed response to the problem. It seeks to answer a question that has puzzled me for years: why, when the evidence is so strong, and so many agree that this is our greatest problem, are we doing so little about climate change? George is the founder of COIN above. DeSmog Blog Project: A Canada based and began in January 2006 and quickly became the world’s number one source for accurate, fact based information regarding global warming misinformation campaigns. If you’re looking for information on noted climate change skeptics, or on the use of PR techniques and spin by politicians, scientists, and in the media, this is the place to go. They encourage using their media centre to full advantage for your own reporting. To access their media centre go here Psychology for a Safe Climate (Aust): Through workshops, presentations, and publications we contribute by: Increasing understanding of the psychology behind the challenges and difficulties of engagement with climate change; fostering psychological support and self care; and helping improve communication on climate change.

