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Category Archives: Communication

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22 October 2015, Ralph Nader, The Downsides of Cheap Abundance. In college, Economics 101 is often described as the social science discipline that deals with the production, distribution and consumption of goods and services. MIT Economist Paul Samuelson liked to focus on scarcity, or more specifically, the allocation of scarce resources. “Abundance” was always a pretty word with an idyllic connotation for Professor Samuelson. I often wonder why there weren’t a few classes about the real-life consequences of abundance, along with scarcity and people’s material welfare. The present generation of internet technology is a proper subject of study within an economic framework. It might help us understand what is happening to our society. Let’s start with today’s highly-touted information age. At our finger-tips is the greatest free trove of information in human history. We can get it quickly and efficiently. Are we more informed? Are we hungry for more information? Do we read more books in an era of record production of books? Do we know more about what our congressional and state legislators are about? Are we more knowledgeable about history and its lessons? Read More here

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18 September 2015, The Guardian, Is new Australian prime minister Malcolm Turnbull already a climate change turncoat? Malcolm Turnbull once endorsed common sense positions on climate change. Then he became prime minister. During the first few days of being prime minister, Malcolm Turnbull seems to be doing his best to argue about climate change with a former version of himself. I know I might have already given the game away here, but who do you think said this only five years ago? “We are as humans conducting a massive science experiment with this planet. It’s the only planet we’ve got…. We know that the consequences of unchecked global warming would be catastrophic. We know that extreme weather events are occurring with greater and greater frequency and while it is never possible to point to one drought or one storm or one flood and say that particular incident is caused by global warming, we know that these trends are entirely consistent with the climate change forecasts with the climate models that the scientists are relying on…. We as a human species have a deep and abiding obligation to this planet and to the generations that will come after us.” Stirring stuff eh? That was Turnbull in August 2010, speaking at the launch of a report demonstrating the technical feasibility of moving Australia to a 100% renewable energy nation. During his first question time as PM earlier this week, Turnbull was asked if he would join Labor in its aspiration (and that’s about the extent of Labor’s policy on this right now) that Australia should be generating 50% of its electricity from renewables by 2030. Turnbull’s response? “[Opposition leader Bill Shorten] is highlighting one of the most reckless proposals the Labor party has made. Fancy proposing, without any idea of the cost of the abatement, the cost of proposing that 50% of energy had to come from renewables! What if that reduction in emissions you needed could come more cost-effectively from carbon storage, by planting trees, by soil carbon, by using gas, by using clean coal, by energy efficiency?” What did the Turnbull of 2010 make of a plan to move away from fossil fuels that was twice as ambitious as Labor’s, that actually explained how it could be done and that proposed doing it faster? Read More here

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16 September 2015, The Guardian, Stopping fracking won’t stop climate change. I am neither pro nor anti-fracking, but green campaigners must look beyond future threats and tackle the present impacts of fossil fuels if we are to combat climate change…. My concern with the current debate about fracking stems not from any love of the technology but from the fact that it is currently absorbing people’s time and energy fighting potential future impacts, when all around us are far worse existing activities, such as burning Russian coal in 1960s’ power stations. It seems some in the green movement work on the basis that their best chances of making a difference lie in stopping threats that have yet to happen, rather than the impacts that are already with us. Anti new road protests, anti GM, anti incinerators, anti biofuel, anti new nuclear, even stopping the building of the new Kingsnorth coal fired power station – all are examples of this brand of campaigning. Done well they can penetrate the political discourse and change the debate. The problem, however, with whipping up fear of future threats is that it can also lead to fixed ideological positions being adopted in the absence of any actual evidence of harm, and, unless we start blocking the things that are already happening, we risk locking ourselves into the flawed and damaging system we have today. This is of particular concern because it is not just the green movement that has learned the game of how to stop new things from happening. Stoking nimbyism can carry risks for all who seek action on global issues. Read More here

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14 September 2015, UC3M, Analyzing the Keys to Environmental Mobilization through Social Networks. Recognizing an opportunity, defining a clear message and reacting; these are the three keys to the success of environmental campaigns on social networks, according to research by Universidad Carlos III de Madrid (UC3M) and INGENIO, a joint center of the Universidad Politécnica de Valencia and CSIC, which also received an international award for the best article about entrepreneurship. Nobody has the precise formula for the success of social media viral campaigns, but there are examples of how they work. By taking as a reference point a Facebook environmental mobilization strategy which had a great impact, the researchers have developed a theoretical framework to help understand some of the keys to success. They have focused specifically on the work of the photographer Chris Jordan and the social media consultant Manuel Maqueda who together, have launched a social movement against plastic pollution and have gained two million followers for their cause. This movement has managed to change regulations governing this issue in over fifty countries. To achieve this, and to demonstrate the negative impact of plastic on our society, they used shocking images of young birds, poisoned by ingesting pieces of plastic. Read More here

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