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2 August 2017, The Conversation, ‘Just do the weather’: does it matter if TV weather presenters aren’t experts? When Olympic swimming champion Giaan Rooney was asked to fill in presenting the weather segment on Melbourne’s Channel Seven weeknight news program just before Christmas 2012, she was taken aback. She pointed out that she knew nothing about weather and that her credibility was in sport. “Don’t worry, just do the weather,” was the reply from the network. Six weeks later, the 30-year-old Rooney was invited to continue in the role, replacing the 52-year-old presenter and trained meteorologist David Brown, who had been presenting on Seven for 20 years. As it turned out, Brown remained with the network and eventually went on to present the weather for Seven’s Sydney weeknight bulletin. But the switch from Brown to Rooney illustrates a dilemma that has never been resolved. Just who should present the weather on television? Weather presenters have long been a crucial component of any television news team, and are promoted as such. For many in the audience, they’ve also been the main conduit of weather information. Ten years ago 90% of Australians received at least some of their weather information from television. This has since fallen to 71%, according to a Bureau of Meteorology survey. But that’s still a lot of eyeballs. And with their segments usually perched at the end of bulletins, the extent to which weather presenters connect with viewers helps to determine whether their station can carry the valuable news audience over to the start of the next program. Read More here